Judging a wine by its label

As pretentious knowledgeable wine drinkers we’d all like to think of ourselves as post-McLuhan sophisticates, unable to be swayed by slick packaging. When it comes down to it that oh-so-cool bottle of buil & gine was bought because deep down you knew that the essential nature of the wine was good. This is, of course, bullshit, but instead of flagellating myself for being tricked by corporations, i have decided to embrace my inner graphic designer. So once per week i will choose a wine, not blind, but the exact opposite. i will choose a wine with my eyes only, ignoring any warning signs that the wine might not be any good, and say “hey they spent a lot on this design so it must be good.” i just hope i’m right more than wrong.

looks like a surfboard, doesn't it?

Nessa Albariño 2006, Rias Baixas Spain 14-15$ dollars U.S. depending on location.

The clean surfboard design of the label and the intentionally lowercase everything tells you right off the bat that this is a summertime wine to be drinken outside (preferably on a beach) and not taken too seriously, but given the price of 15$ i really don’t have a choice. The wine is made from the albariño grape, which i’m less than familiar with, especially given the use of the Ñ which is my favorite accent. The nose was overly astringent, with some white apricots and a little passion fruit, but not enough to take away the slight burn in the nose. The taste was less acidic than i had hoped for, given the nose and the main thing that came to mind was a green apple jolly rancher which tries so hard for tartness but can’t overcome its main job as candy. When there are better wines under 10$ to be had for hothothot summer days i can’t recommend this wine for anything except a badly thought out surf-themed party far, far away from the beach.

Fun fact: i don’t know how to pronounce Rías Baixas, but i sure do enjoy reading it.

~ by Cory Cartwright on June 23, 2008.

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