Randall Grahm and Natural Wines…On Oprah?
In the past few months Bonny Doon winemaker Randall Grahm has been popping up quite a bit, from the blogging community all the way to the New York Times. Now, his pursuit of a small scale winery has truly hit the bigtime, landing him the biggest marketing oppurtunity imaginable, The Oprah Winfrey Show.
Note: This will air the 21st of May
Grahm has been described as a lot of things, from innovator of California wines to crass marketer whose ideas on branding hurt wine in California. His newest venture has come under discussion as well, is his new focus on biodynamics and natural winemaking simply another marketing ploy to be abandoned when it falls out favor from overexposure, or a genuine attempt to reclaim California wine from the invasive techniques that have rendered it so sterile? Does it even matter? Now that Grahm is taking his new philosophy to the mass market are we about to see a sea change in winemaking in America for the better, or is “natural wines” going to become the next marketing jargon that is thrown about with little respect to actual farming and winemaking, and more importantly the quality of the wines.
i would love to know what you think so if you haven’t commented here before, please feel free to do so. (i’ll keep my thoughts to myself for now, i would rather have some good feedback first)
@nebbiolata “yes, I wonder if it’ll look something like industrial organic?”